http://thefinanser.co.uk/fsclub/2014/05/amazon-vs-ibm-google-vs-bmw-digital-disrupts-everything.html

Estratto da questo interessante articolo:

Do you think Google is a search engine?

Wrong.

Google is a digitizer of our planet, and their maps and cloud services are the real battle.

They also compete with IBM:

The cold-sweat scenario for IBM is that it does catch up to Amazon and other cloud providers—only to find that competition has driven margins toward zero. In March a price war broke out among Amazon, Google, and Microsoft, as each announced cuts of as much as 35 percent on computing; 65 percent on storage; and 85 percent on other services. (Ginni) Rometty (IBM’s CEO) has made two promises to investors: to lead corporate IT into the cloud and to deliver lustrously thick margins. Those goals may be irreconcilable, as long as IBM faces competitors willing to make the cloud a place of ever-diminishing returns. In a March 25 blog post that surely sent shivers through Armonk, Google declared that cloud pricing should follow Moore’s law, falling as the cost of hardware inevitably declines.

But they also compete with folks you might not expect, like BMW and Ford andSpecsavers.  Google are a Digital Giant, but they are also now a car manufacturer, a fashion store and more.

In other words, the Digital Giants (GAFA) are competing everywhere: books, music, movies, travel, entertainment, groceries, cars, clothing …

In fact, as the net matures (this is still early day), I wholly expect everything to be disrupted.

Everything.”